AMERIKA SERIKAT – Genesis leads the premium segment as the top-ranked premium nameplate for four consecutive years. For the fourth year in a row, Genesis placed first in the J.D. Power 2020 U.S. Initial Quality Study (IQS) among all premium automotive brands.
As the first premium brand in the study, Genesis vehicle owners experienced 17 fewer problems per 100 vehicles than the second best luxury brand and 24 fewer problems than the average new 2020 vehicle owner that responded to the survey from JD Power.
“To be ranked the #1 premium nameplate in the J.D. Power Initial Quality Study any year is a significant accomplishment,” said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America, Wednesday (24/6).
He admit that being named as the top ranked premium nameplate for four straight years is phenomenal. Mark said that Genesis consistently scores well above our luxury brand competitors. They are thrilled with the results and remain steadfastly committed to delivering a personalized luxury experience to all of our customers.
“The 2020 G70, scored at 129 PP100, was ranked the #1 Compact Premium Car for the second consecutive year, a full 32 PP100 better than the #2 compact premium car and 45 PP100 better than the compact premium car segment average,” He add.
Mark said, the 2020 G80 in its final year of production placed second in the Upper Midsize Premium Car Segment with its score of 164 PP100 13 PP100 better than the segment average of 177 PP100. The new 2020 G90 launched into the market in late 2019 and did not receive enough survey responses for J.D. Power to render a statistically valid score for it.
The annual J.D. Power IQS study serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2020 survey is based on responses from purchasers and lessees of new, 2020 model-year vehicles, which is designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.